Design Hierarchy

Having a design plan means deciding which principles and elements to feature in the current work and which to leave for another time. Identify the tools which best help to communicate your ideas and learn to organize them for greatest effect. Choosing the dominant principle or element is the starting point for your story. All other elements serve this main idea. Establishing a design hierarchy will reinforce your point of view and result in more beautiful jewelry.

Wednesday, August 16 – Morning

Presenter: Loretta Lam


I grew up in upstate New York, in a tiny village surrounded by horse, dairy and apple farms. My family spent each summer at the Connecticut shore. I love the northeast; from Cape Cod and the Berkshires to the Hudson River Valley. The inviting, gentle beauty of this area has greatly influenced me. I was born with a strong aesthetic sense and the hands of a maker. As a child, I could always be found drawing. I taught myself to paint, bake bread and refinish furniture. I’ve done just about every craft and…of course, jewelry. Read More…








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Important Dates

  • Online Registration: January 9 - August 6, 2017
  • Check-in: August 13, 2017 @ 2:30 PM
    August 14, 15, 16 @ 8 AM daily
  • Conference: August 13 (evening) to August 16, 2017
  • Pre and Post-Conference Workshops: August 13, 17, and 18, 2017

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